New York
Academy
of Art
A collection of institutional design work created for the New York Academy of Art, focused on communicating the school’s programs, events, and creative community in a fresh, modern, and engaging way. From print invitations to digital newsletters, each piece balances professionalism with playful, visually compelling design.
Open House Invitation
Context
Promotional postcard for the Academy’s Open House event (2025)
Scope
Printed invitation and poster design
Tools Used
Illustrator, Canva, Procreate
Overview
I designed a sophisticated postcard for the Academy’s Open House that functioned both as a printed invitation and as a display poster around campus. The goal was to create something that felt exciting and welcoming to prospective students while visually representing the school’s unique blend of traditional techniques and contemporary art practice. The final design balances strong composition with hand-drawn and digital elements to reflect the creative energy of the community.
Front of postcard
Back of postcard
(Note: the back was required to follow mailing guidelines for print distribution)
Academy Overview
Newsletter
Context
Email newsletter for prospective students who requested more information about the Academy (2025)
Scope
Visual storytelling layout for email marketing campaign
Tools Used
Pardot, Illustrator, Canva
Overview
This newsletter served as a key outreach touchpoint for prospective students who had expressed interest in the Academy. The design introduced readers to the breadth of the school’s offerings—academic programs, student experience, and admissions information—while directing them to the appropriate resources for deeper exploration. The visual approach aligned with the Academy’s traditional and sophisticated brand identity, ensuring consistency with their website and overall communications.
SURP Recap Email
Context
Email newsletter recapping the Summer Undergraduate Residency Program or SURP (2025)
Scope
Visual storytelling layout for email marketing campaign
Tools Used
Pardot, Illustrator, Canva
Overview
This email recap was designed to communicate the value and impact of SURP to its broader network — including faculty, recommenders, and institutional partners. I used a human-centered visual approach and contemporary layout to highlight student work, personal stories, and the immersive experience of the program. The design aimed to build institutional pride and encourage future program referrals through a compelling and accessible format.
