New York
Academy
of Art
A collection of institutional design work created for the New York Academy of Art, focused on communicating the school’s programs, events, and creative community in a fresh, modern, and engaging way. From print invitations to digital newsletters, each piece balances professionalism with playful, visually compelling design.
SURP Recap Email
Context
Email newsletter recapping the Summer Undergraduate Residency Program (SURP)
Scope
Visual storytelling layout for email marketing campaign
Tools Used
Illustrator, Canva, Procreate
Overview
This email recap was designed to communicate the value and impact of SURP to its broader network — including faculty, recommenders, and institutional partners. I used a human-centered visual approach and contemporary layout to highlight student work, personal stories, and the immersive experience of the program. The design aimed to build institutional pride and encourage future program referrals through a compelling and accessible format.
Front of postcard
Back of postcard (Note: the back was required to follow mailing guidelines for print distribution)
Open House Invitation
Context
Promotional postcard for the Academy’s Open House event
Scope
Printed invitation and poster design
Tools Used
Illustrator, Canva, Procreate
Overview
I designed a bold, eye-catching postcard for the Academy’s Open House that functioned both as a printed invitation and as a display poster around campus. The goal was to create something that felt exciting and welcoming to prospective students while visually representing the school’s unique blend of traditional techniques and contemporary art practice. The final design balances strong composition with hand-drawn and digital elements to reflect the creative energy of the community.