Kweil.Art
A self-directed branding project for my fine art practice, combining web, print, and packaging design. From building my own e-commerce website to creating sleek business cards and promotional materials, I developed a cohesive visual identity that feels elevated, modern, and distinctly personal. Every element is designed to reflect the playful, tactile, and high-end nature of my work.
Website Design
Context
My personal website for showcasing and selling my artwork.
Scope
Logo design, website layout, brand graphics, product photography integration.
Tools Used
Figma, Illustrator, Squarespace
Overview
I designed and built my own website to highlight my paintings, murals, and most recently, my ceramic and marble speech bubble sculptures. In 2024, I restructured and rebranded the site to center around my growing collection of functional art objects. The redesign focused on maintaining a clean, intuitive user experience while evolving the visual identity to reflect the elevated, tactile quality of my new work.
Landing page
Mobile version
Product page
Portfolio
Business Cards, Logo & Packaging
Context
Self-branded collateral for Kweil.Art
Scope
Logo design, business cards, product packaging
Tools Used
Illustrator
Overview
I created a bold, graphic logo using my initials K. E. W. as the foundation of the brand’s visual identity. This became the centerpiece of my business card design, which mirrors the elevated, minimalist packaging I use for shipping artworks. The business cards, with their subtle 3 dimensional signature pattern, emphasize clarity, sophistication, and a tactile sense of luxury that aligns with my studio’s aesthetic.
Business card digital rendering
Final printed business cards
Final KEW Logo
Women™ Exhibition Collateral
Context
Branding materials for my solo pop-up exhibition in 2021
Scope
Brochure design, promotional flyers
Tools Used
Illustrator
Overview
For my solo exhibition Woment™, I developed the full visual identity including printed brochures and promotional flyers. The goal was to create a cohesive, striking visual narrative that reflected the bold, feminist themes of the show while aligning with my overall studio branding.
Mock up of trifold event brochure with information about the event and pricing
Digital event invitation